“No…that can’t be right. I just saw Regg. We had a drink uptown. He gave me this,” she pulled a yellow slip of paper from inside that disturbingly sensual cloak.

Bruutus reached and snagged the crumpled up mess from her hand, not wanting to play cat and mouse with 20 questions. “I’ll just look at that.” The paper was new, some kind of legal script, the kind he’d seen when he was at the city offices all day – the kind they write your disciplinary notices on.

He unfolded it quickly and scanned the contents. It was directions – to his office. They were written in neat little letters, arranged in perfect words that never touched one another. No way Reggie would have written something like this. “Whoever gave you this, it wasn’t Reggie. I’m of half a mind to put you in the street right now.”

“You’d send me back out in the dark alone? Mr. Weaver, please. It was hard enough just walking down here. This cloak doesn’t hide me from the rats.”

“What did he look like?”

“What?”

“The man who gave you this; what did he look like?”

“Reggie…”

“No, it was not Reggie Hunter. What did this man,” Brutus waved the building block lettering in her face, “look like?”

For her part, the shapely blond woman in the dripping black cloths didn’t flinch or cry, she just looked surprised. That look Brutus knew too well of a woman who was used to getting what she wanted being rebuked. He took special pleasure in creating that expression when he was still serving notices and protecting heiresses.

“He was short, shorter than me by about an inch. He had a thick, curly head of black hair and a little bit of hair over his upper lip. He was a strong man – handled his frame well,” Brutus tried not to laugh when he heard her essentially admit she had slept with the little liar. “And he absolutely assured me he knew you.”

“Well, whoever it was, he was not Reggie Hunter. That poor son of a bitch died two years ago next week…” Brutus stopped as he realized that it really was almost two years since Reggie had been stabbed in that warehouse. Immediately he turned to the woman in front of him suspiciously, “now, we just need to figure out who exactly is trying to fuck with me.”

The door hadn’t been attached when Brutus first moved in. A loosely retained collection of rotting wood, crawling with ants had been sitting against the woodstove. For the most part, Brutus didn’t take the time to clean or alter the places in which he stayed. For the money he was paying, it wasn’t worth his effort. But, the door had been a special case. No self respecting detective, regardless of his occasional bent for danger would sleep with an open door to the rats and vermin of the city.

So, when the pounding started and the whisky bounced to the edge of the table along with a thick blanket of dust that tended to gather over things that were not cleaned at least once a month, the door didn’t budge.

It took Brutus about as long to get up from the sodden folds of his bed as it took whoever was outside to vent another trio of hearty pounds on the door. It sounded urgent, which in the mind of a hungry, bored ex-city guard sounded more like the jingle of gold coins. He raked his still booted feet across the dusty floor and grabbed hold of the door’s solid brass lock, the one and only thing in the place that looked like it had been touched in recent memory.

“Yeah, what do you want?”

“Mr. Weaver? Is that you?”

“Could be. Depends…who are you?”

“Reggie Hunter sent me. Said you could help me.”

Brutus didn’t say anything, but the name took him in the stomach with the full force of repressed memory. Reggie was supposed to be dead.

He twisted the heavy bolt free of the door and slowly eased it back open, reigniting the rat-infested alley with what meager light he could afford to live off. “Come in.”

“Thank you very much.” The woman at the door – of course it was a woman; he’d been hoping for trouble hadn’t he – was dripping wet, sodden from head to toe as though it had been raining. Brutus tried to remember if it had rained at all. Maybe a puddle or two when he was outside last, but no rain.

“Plenty of time for thanks later. How did you know Reggie’s name?”

The woman was shivering and had stepped directly in line with the woodstove, rubbing her hands and squeezing her hair to get out some of the water. Not bad looking, this one. She had the look of a woman who was going to wring him dry if he let her – sharp features, long slick nose and thick black eyelashes, flittering nervously above the deep blue of her otherwise bloodshot eyes. She was tired, cold and scared, but be damned if she wasn’t gorgeous. Dressed from head to toe in black, wearing the pleated cloak of either a city guard or a serial killer, the brilliant shock of blond hair stood out even now as it dribbled water onto a swarm of ants that had come out to see the visitor.

“I..I told you…he sent me to see you.”

“Don’t feed me lines, hun. Reggie Hunter is dead. I was standing next to him when that snake put a dagger in his gut. Now, who told you to give me that name?”

Chapter 1

Brutus looked deep into the alleyway, obscured by the dust and detritus of a hundred hungry rats and dozens more of the insects that fed on them. It was a slow night in the back alley office. Forget nights. Nights were always slow. It was a slow month in that back alley and Brutus needed the fresh air. Days on end he’d spent listening for the knock. Not that it mattered much anymore. The nights were growing shorter and in a couple more weeks, he’d be out on his ass, picking old banana peels from the trash with the rats.

No, Brutus was more than just hungry for a bite of clean air, not something he’d find in the smoky confines of the city’s darkest trenches. He wanted a bite of something juicy, anything really. Boredom had stolen over him with the kind of determination he come to expect from despair and the raw thirst for whisky that hit around moonrise each night. He wanted a bit of action and if it wouldn’t come to him, he may as well find it himself.

Not that that would pay the bills though. Brutus Weaver had moved into the back alley room only a year ago. It was a cozy little bungalow, if you fancied the smell of moth balls and urine and didn’t mind a bed made of sewn together burlap sacks. It wasn’t the worst place he’d ever stayed though and he wouldn’t entirely loath the idea of having a few more months there.

The minutes passed and Brutus Weaver finished his cigar; there was only one left now, a final goodbye from an old friend. An old friend that hadn’t been around in a good long time. He snuffed it out and kicked the stub towards a pile of hungry rats, hoping they’d scatter. Pouncing on the smoldering cigar end, they moved closer. Couldn’t even scare the rats in this part of town these days.

The inside of his office/home was fit for a King if you considered the conditions just on the other side of the door. Fortunately, Brutus was about as much of a King as he was a detective these days and the room was workable. Compared to previous locales, it was downright cozy if you discounted the nest of ants living behind the woodstove.

Everything was carved in the cheapest wood the building’s owner could find, quickly fit together with tiny wood nails and unmeasured cuts. His meager bookshelf, ten books wide at best and two shelves high sat crookedly above his tiny, one armed desk. Currently, two editions of the City Guard Manual and three volumes of his youngest daughter’s favorite nursery rhymes sat sideways on the top shelf, hanging precariously over the edge, threatening to fall at any moment. The desk was built for a Scribner, one single slab of wood set atop four feeble legs, barely wide enough to hold a bottle of ink and three sheets of paper. It had a bottle of whiskey and two dead lizard-like creatures on it at the moment.

The latrine was no better than a hole in the ground, carved behind the wall beside his bed. The plumbing in the city had always been a proud addition, trumpeted by the King as a heralding achievement of “civilization”. It worked one in three days and when it did, the room smelled of death. Collapsing backward on the burlap bed, a loose collection of dirty feathers padded into the dirty old sack, Brutus stared at the ceiling, wondering why it was he had not poured the whiskey yet.

The room was almost claustrophobically small when he was sober and the effect was draining much of the ambition he had until recently felt coursing through his veins, telling him to seek danger. The night was dead and his room was trying to crush him and add to the living corpse of the Lower City.

For how long he laid there, staring at the smattered gunk-lined patterns on the ceiling, Brutus wasn’t quite sure, but he was sure of was that in the last thirty seconds or so, he had just heard the most beautiful sound in the world, the dull rapping of a human fist on the outside of his door.

Taken from Facebook, this graph showcases the predictable and humorous drinking patterns of the college-something American. Gotta love it:

It’s hard not to notice the general backlash against Starbucks in recent months. Not only has the company’s stock plummeted; everyone and their mother offers coffee of some sort now and their ads are almost solely designed around bashing the “snobby” attitude of people who still get their over-caffeinated drinks from the Seattle Espressorati.

Companies like Dunkin Donuts and McDonalds are trying to shame people into drinking their coffee by making them feel bad about going to an uppity, expensive coffee house like Starbucks. It’s genius marketing, but it’s not fair marketing, and it kind of annoys me.

First of all, millions of people buy coffee at Starbucks and they don’t do it because they think they’re better than other people; they just want some caffeine. And yet, corporations are hell bent on reminding us again and again that there are two very different classes of people who absolutely cannot coincide and it’s generally a very bad thing to be in the upper class of those people.

First of all, this kind of black and white division is BS - sure there’s an economic divide, but that does not mean there’s a strict intellectual divide. Lower and middle class people can be incredibly intelligent and vice versa. To suggest, as Dunkin Donuts does in its ads that people are confused and overwhelmed by the “upper class” mentality of Starbucks and other coffee houses is downright insulting to the intelligence of every American. Do we really have to keep pretending that other languages and countries are too hard for us to wrap our brains around. We’re the only major nation in the world that still thinks we’re too good to learn other languages or accept other cultures; it doesn’t make things any better when irresponsible companies try to use this mentality to their advantage and guilt people into buying their product instead (I’m speaking of the Dunkin ads making fun of the Italian and French used on many coffee shop menus).

But, I’m not quite as annoyed at Dunkin Donuts as I am at McDonald’s. At least Dunkin’s ads try to be humorous; I don’t think I’ve ever seen a humorous McDonald’s ad. Their recent advertising campaign for lattes basically has a pair of stereotypical yuppy coffee drinkers enjoying their coffee when one says “McDonald’s now has lattes”. They both then go off about how much they hate being yuppies and start flouting just how dumb they are. “I don’t know where Paraguay is”….”Paraguay?” It’s insulting and demeaning, and if anyone is actually this insecure about their place in the world; well they deserve to drink a crappy cup of McDonald’s coffee.

Are we supposed to believe that the entire Starbucks customer base is made up of stuck up yuppies who are really a bunch of stereotypical men and women who couldn’t find the capital of their own state on a map and would rather watch football and read gossip mags than read a book and listen to jazz? So, in reality they are all just waiting to break free of their pretentious shells and rush off to…McDonald’s. Because I’m sure McDonald’s has some of the best coffee around.

And of course, their burgers are the best around. And lest your friends are watching and label you as a yuppy; if you go to a real restaurant and pay more than $5 for a burger, you are clearly too intelligent to exist in this close minded, self-devouring world. How dare you realize just how awful McDonald’s is…you must be Anti-American.

I haven’t really kept up appearances on the site in recent months - luckily, I actually have a good reason, so I don’t feel overwhelmingly bad about it. I have been quite busy as business had been through the rough, pretty much across the board. Lots of new clients, lots of repeat business, and about a 60% off-Elance rate.

Ideally, all projects come in off of Elance and there are a few good reasons for this. First of all, they are not subject to the hefty 7.75% fee that Elance charges. With the taxes I already pay on my income (including the hefty 15% self-employment tax),  that makes almost 30% of my income almost immediately disappear - not a pretty number, especially when self employed.

Second, it gives me a great deal of freedom in how I develop projects, how I communicate, and what rates I establish. Stand alone projects also seem to have much higher referral rates as people are usually working with you on a more personal basis. Elance is great for meeting people if you need work, but if you can develop a stream of new projects and clients elsewhere, the results are almost infinitely better.

That said, things have been chaotic as I have more than tripled my workload (thanks in part to a second writer being added to the team) and bogged myself down with hours of work each week. It’s a good thing, especially as things start to accelerate much faster. It’s like a exponential function, ramping up slowly at first, and then suddenly taking off. I swear, I had no idea when I first started writing online in November of 2006 that there was such a large market for it. Ironically, when someone says to me, “Really? There’s a market for that?” I look at them like they’re stupid. Honestly though, it’s hard to envision such a massive business opportunity in writing solely for the Internet.

But, there is and a major reason is that in the last three years or so, the Internet has developed into something completely different. For the entirety of the 1990s and the first half of this decade, it was a novelty, a tool that everyone was interested in the technology behind. People would dream big, elaborate dreams of what might be done with the framework it provided. Other people would look at the Internet and see only potential.

Today, only scientists and engineers look at the Internet in those terms. Everyone else looks at it as a part of everyday life. No one sees a website and wonders what amazing things it might offer next - they look at it and wait for the next story to break or for the next band or friend to come along. And that’s where we come in - writing chunks of the billion-word industry that is Internet marketing.

Once I realized that this was the case, I started thinking beyond the simple $5 coffee maker reviews I was so excited to be writing. I started thinking of larger projects, of opportunities outside of the same old spamming techniques and article marketing projects. There’s a lot more going on here than you can see when you login to the Internet.

Even the way I talk to my friends and family about my job reflects my realization. I was embarrassed at first. I went to college thinking I would be writing novels or newspaper articles. But, novels and newspaper articles only make up less than 1% of the text written every day. Everything is about content these days. Images are important online, but they don’t index in search engines, they don’t speak to what people are looking for, they only compliment it. Where print media may be dying (and I was nearly apoplectic thinking I would never find a job because of it), online media is larger than ever and billions of words of text are uploaded every month to sell products, promote people, engage communities, and much more.

When those realizations developed, I knew I could move on to the next level, expanding my work to include much more than those $5 puff pieces on the newest dog collars. It was time to become a cog in the workings of the world’s largest information producing machinery. I understood how it worked; now it was time to start helping it grow and making a living in the process.

And while I can claim I registered my domain name in July and I started contacting writers in November, I didn’t actually build my business until now. I needed the time to see what I could actually achieve. Risks are all fine and good, but I still need to pay my bills. Fast forward to April, 2008, and that’s not an issue anymore - now it’s a matter of stepping up and building a successful business with a wider reach, and doing it in a way no one has done before. I don’t want to be just another copywriting firm that sells cheap words for crappy products. I want to be a piece of the machinery that works to promote the essence of online commerce and socializing.

Enough preaching though - it seems like every time I return to my blog after a long hiatus, I just preach on some deep insight I have discovered that hundreds already uncovered. But, it’s always a good practice to step back and look at what you’ve done as a writer, to see the development and growth in yourself and what you do for a living. Only then can you realistically take stock of your capabilities and look toward your long term goals and how you can get there. I’m at that point and it’s a good place to be.