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Archive for October, 2009

How to Write an EBook – Outlining Your eBook

October 15th, 2009

The all important part 2 of writing your eBook is here and is going to be an incredibly important aspect. Not only is this the part where you actually start to commit your ideas to the screen (a profound moment for any project), but it is where you start to see just how much cool stuff there is to talk about.

How Should an Outline Look

Personally, I like an extremely detailed outline – for a couple of reasons. When I used to work on projects, well before I became a freelance writer, I would just wing it. My college papers were done the night before and I didn’t outline anything. I got away with it, but I never quite learned how to balance my ideas and ensure everything was covered.

writing-with-pen

It's time to start writing

Once I started writing eBooks for my clients, that all changed. I didn’t have the luxury of winging it because someone was paying me money to ensure they got what they wanted. If I did it half-way, I’d probably just cause myself more work. So, I learned very quickly that before I started any project I would need to outline everything I could think of for their book.

With time, I learned that this wasn’t just good for my clients’ peace of mind, but for my own writing process. It makes it sooo much easier to be able to look back and see where I am between days, especially if I take two or three days off of a project and come back to it mid-chapter.

So, I’m going to show you my in-depth outlining process. Keep in mind that you can outline however you like, but to me, this is the best way is to know exactly what you’re going to write in the book from step one.

Create a Basic Outline

Start by creating a list of things that need to be covered in your book. You’ve already done a LOT of research by now (hopefully), so start listing out everything of value related to that research. If you were writing about dog training, you would start with puppy behaviors, clicker training, house training, and so on. Write it all down in one big, messy list.

Once you have that list completed from memory, take a few minutes and start researching elsewhere to make sure you didn’t forget anything. A method I occasionally use is to sift through the table of contents in books on Amazon.com and see what other subject areas I might have missed for the niche. DO NOT steal any ideas from these books – that’s plagiarism. Rather, just see if there was a general topic area that you missed. For example, if you wrote a Dog Training book but forgot to mention leash training, your book would be missing an important part. Never copy an outline from another book. This is why you create your own list first – otherwise the urge to just copy it out would be too great.

Fleshing it Out

Once you have a full list of topics, you should start filling it in. The easiest way to start doing that is to group everything in your list together by category. These categories will be your chapters. Ideally, you should have between 6 and 15 chapters, but no less or more than that. Too few chapters makes a book too bulky. Too many chapters makes it disjointed. Keep things combined for ease of flow.

Then, when the chapters are nice and organized, create a flow chart of what will be included in each chapter. Here is a sample of what an outline for this blog post would be (pretend it’s a chapter in an eBook):

II. Outlining an EBook
A. Introduction to Outlining
B. How Should an Outline Look
C. Creating a Basic Outline
D. Fleshing it Out
E. Creating Notes
F. Some Tips

As you can see, I’ve separated the chapter as number 2, then added each subsection below. You can add additional subsections below that fairly easily. Microsoft Word or Open Office SWriter both have easy features to do this automatically.

Creating Notes

Once you’ve created your organized outline, go through and add a short sentence or set of notes next to each marker to remind yourself for later what will be included in that section. Sometimes it can help you to remember what details are most important in that part of the chapter. Here’s an example:

E. Creating Notes – Describe the need to add notes for each part of a chapter. Show example.

I’ve just told myself exactly what I should write in that section, making the process much easier for me when I am in the middle of a massive writing project.

Some Tips

If the above seems a bit vague to you, it’s on purpose. Everyone’s outline is a little different and you need to find what works for you. But, I want to be sure I give you some parting tips to keep you from being totally lost when you get started:

  • Don’t Try to Do Everything – Don’t try to cover everything in your niche. It would be impossible. A good eBook is as long as it needs to be to provide value to your reader. For that reason, aim for between 8 and 10 solid, useful pieces of information, fleshed out into chapters or subchapters as needed. If you write on 20 or 30 different topics, you may never get done.

    Never understimate the value of research

    Never understimate the value of research

  • You Can Always Add or Delete Things - Don’t feel like your outline is written in stone. You can always come back later and change anything you want from it at will. I like to keep it open whenever I’m researching or working on a book. That way, if I find a new idea or decide an old one is no longer good, it’s easy to delete or add.
  • Do Your Research – Don’t create an outline on only topics you know about. You should be willing and able to go out and do research on things you may not be 100% familiar with. This will add value to both the eBook and your experience.

The ideal outline is one that will prepare you for the writing process. It will create an organized timeline by which you can write your eBook without getting too overwhelmed with potential topics. If you can do that, you’ll be set when it comes time to start writing.

Next Time

In the next post, we’re going to discuss how to conduct research and gather information for your book. It may be dull, but it’s the backbone of all good content.

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How to Write an Ebook – Choosing Your Topic

October 11th, 2009

I try to be at least a little modest every now and then, but there are some topics I know pretty well, based pretty heavily on the experience I’ve racked up in recent years. One of those things is how to write an eBook, so I thought I’d bring that knowledge to bear here for a short course on how to do just that.

Grab Your Laptop and Write an eBook

Grab Your Laptop and Write an eBook

The next few parts in this series will cover exactly how to brainstorm, outline, and write an eBook that can be sold as an informational product or used to promote something else you’re trying to sell. Despite what some of my colleagues would say, I always like to think that the content comes first, so I take this process very seriously and alway pour a good bit of energy into creating well written, highly focused eBooks that are actually valuable to their readers. That’s what we’re going to work on.

As a note, this is a guide for those interested in informational eBooks for distribution on the Internet – not for digital novels or non-fiction books. However, most of the tips in these guides will probably work just as well for those types of books if that’s your goal.

For the first message, I thought I’d keep things pretty simple and focus on how you’re going to choose the topic for your eBook. It’s probably one of the hardest parts of the process and for many marketers, if it’s done poorly, it results in a whole lot of work for not much gain.

What Do You Know?

Simple question. Probably lots of answers too. The first thing you should ask yourself is what you know about. If that fails, what are you willing to learn about. This has less to do with your innate knowledge (because god knows that research on the Internet is easier than ever) and more to do with your interest level and motivation. If you choose a topic you know nothing about, the odds are that you don’t care all that much about the niche in the first place. That may not be true, but it tends to hold course for most topics.

On the other hand, if you choose a topic that you know a LOT about, even if you don’t like that niche, the writing process should be smooth. You won’t need to rely on research alone to make it happen. Plus, when you’re an expert in a field, it tends to be much easier to find a unique angle from which to write the book – when you can tap into that unique angle, you will save a tremendous amount of time and energy and probably capture more attention.

What’s the Book For?

Before you can go any further, you need to know what the book is for. Are you selling it? Are you giving it away? Are you writing for the sake of writing? It doesn’t really matter what your purpose is in terms of how you write it, but when it comes to selling it, you had better be sure that the topic you’ve chosen is going to be marketable.

Can You Sell It?

This is the biggie. Can your topic be sold. I refuse to tell anyone that an idea cannot be sold, but I will sometimes hold my tongue as I wonder just how it is going to be done. The key here is to know exactly what kind of market you have. Are there people out there buying guides like yours already and if so, how many of them are there. How many people are in your niche and what kind of opportunities are there for growth?

An easy way to do some quick research, if you plan to sell your guide, is to look on Clickbank’s Marketplace. Here, you’ll find many of the top selling eBooks on the Internet. The higher the gravity, the more people are selling that book and the larger its niche probably is. I don’t recommend copying anything out right – but you may as well see how your niche is represented.

clickbankmarketplace

The Clickbank Marketplace

Case in point – I had a client who wanted a new guide written about how to create your own energy, like all the big Energy4Earth style guides out there right now. They asked whether I thought the guide would sell or not. I said, sure thing, but you’d better market it well because competition is fierce right now. I recommended a similar guide, but one that focused more on how to make a house’s existing systems more energy efficient. There were a couple of guides like that but none of them were all that good. Turns out, he did fantastic with that topic, just by finding a slightly different angle than what everyone else was using.

He still got the niche he enjoyed working in, but he managed to get a guide that stuck its landing well within a hungry niche that was interested in what had to be said.

A Short List of Topics

That’s about as far as I can take you in specifically getting you a topic for you book, but just to get you a head start, here is a list of popular niches that tend to remain popular regardless of things like the economy or the time of year. If you write a book that is different and interesting in one of these niches, you stand a good chance of creating something profitable:

(note: Click on any keyword below to do a Google search for it)

This is by no means a complete list, but it can help you get started with your new eBook if you’re looking for ideas.

Some Websites to Check Out

Want to do a little more research on your own while you’re at it? Here is a list of websites I use for niche research when I need new ideas to get an eBook started:

  • EzineArticles.com – A huge article directory filled with topics and content that you can start brainstorming with.
  • Amazon.com – The world’s largest online store. Use Amazon to see what people are buying and what you might be able to help them with.
  • WordTracker.com – A paid keyword research tool that helps you look up related topics to your niche. Make sure to sign up for the free trial first.
  • Google Keywords Tool – Google’s AdWords Keyword Tool. This is completely free but doesn’t offer quite as much info as the paid ones. It can be very helpful for basic research though.
  • SpyFu.com – Provides details about current ads for a given keyword. Lets you see how competitive your niche might be with costs per click, recent data, and more.
  • Quantcast.com – Demographic information for specific websites and keywords. See who is interested in which topics and how many of them are out there.
  • PayDotCom.com – Information publishing and payment service like Clickbank. Look through their marketplace for ideas.
  • Clickbank.com – As mentioned above, a great tool to help research what is hot right now and what topics you can get in on or find new angles to work with.

This is just a smattering of tools out there. You can also look on blogs, research local news and headlines, read up on the current trends on forums and much more. Don’t hold yourself back. Do your research and find ways to get the best topics out there.

Next Time

Hopefully this post has been helpful in preparing you for writing your eBook. Next time we’ll talk about how to outline your book before writing to minimize writer’s block and to be sure you don’t miss any important topics in the content.

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The October NaNoWriMo Update

October 8th, 2009

It’s a bit early in the month, I know, but I am planning on taking a good bit of time off of writing beyond the bare necessities of work for the next couple of weeks, so I’m doing my mid-October update a little early.

I actually sat down for a few minutes the other day and did some basic outlining of my future novel. It turns out I had a few good ideas (cool huh?) and now I have the basic idea of a novel in hand for me to get started with when November gets underway. I never know for sure how much to outline though – I don’t ever want to get too far ahead of myself. When I do, I tend to fall behind a bit and then not get as excited as I could when it all gets started.

But, then there’s the other side of things – if I don’t do some outlining early, I tend to get really caught up when it’s time to write 1500-3000 words a day for an entire month. So, I opted for the former and have a nice little outline to get me started.

I also decided to aim for something slightly less messy than the last few years – I’m just writing something simple and fun in the fantasy genre. I’m also aiming for a really long book this year. The last few times I tried to keep it short and then got stuck in that in-between space where I couldn’t quite figure out where I was going to end the book and so even when I wrote 50,000 words, it ended up being about 40% of a novel. So, this year, I’m aiming for a finished length of 100K+. I know I probably won’t write that much in one month (unless work gets really slow), but it’s a good target and will actually end me up with a completed novel, which would be pretty fun too.

Anyways, I have an outline, I have an idea, and it’s a lot of fun. Anyone else out there wallowing through October before NaNo, make sure to spend some time outlining. It’s cathartic if nothing else, plus it keeps all your ideas fresh in your head as you roll into November and start writing.

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The Weekend

October 4th, 2009

I was going to write about something useful today – how to write an eBook or what I’m learning about Twitter these days, but I came down with a bit of something a couple days ago and don’t much feel like it, so we’ll have to come back to those topics in a day or two. But, just to give everyone an idea of what’s coming this month (and what I’m thinking about rather than working on this weekend), here are some upcoming projects:

- NaNoWriMo - Yup, if you know me, you know that I’m working on my fifth year in Nano, so that’ll be a big deal coming up soon.

- eBook Writing 101 – I’ve been working on an outline for a course about eBook writing, which I hope to get the first couple of posts up on this week sometime.

- How to Write about Gaming – I’ve been writing about MMOs for the past three years or so and do pretty well for myself. Find out how I got the work and how I keep up with multiple MMOs at once.

- Twitter and Me – For those interested, I’ve been taking some notes on Twitter and how it’s been working for me.

- PLR! – ArtisanPLR is up and running and starting to do pretty well. I’m excited about it and will continue to update the faithful out there.

Anyways, that’s what I’m thinking about – now, back to the couch and some football. Catch up with everyone in a few days.

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