The Unemployed Writer

Despite its simple nature and essentially non-existent growth in the past decade, About.com has become a very popular source of common knowledge and how-to articles on thousands of topics. With a high page rank and a few dozen quasi-experts in their fields, they consistently show up on the top of search rankings for any number of topics.

With the money About.com makes from those search rankings and the amount of traffic that tends to pour in from Google and the like, they have a bit of capital with which to ensure they hire quality writers to keep up their columns.

Basically, it’s a living, constantly adapting news encyclopedia with real freelance writers operating the switch boards for the topics that you can so easily find at random. Each article has a real name and picture attached to it, unlike so many other amalgamated news sites and for that reason, there needs to be several hundreds writers on staff at any given time.

Because About.com has built up such a steady, repetitive traffic source, it can afford to pay decent dollar to its writers on a regular basis. It doesn’t hurt that the New York Times owns the site now and tries its best to keep the quality of writing as high as possible.

Anyways, the point of all this is that About.com allows freelance writers (or just plain unemployed writers) apply to be guides on their site. In the lower right corner of any About.com page is a link “Be a Guide”. This takes you to a section that lists the available guide positions and the compensation, hiring process, and a few other choice details.

Basically, About.com pays you on a sliding scale for the traffic you generate as a guide. You write a few articles every month, upload links and track changes in a given field and About.com pays you a minimum of $700 a month. The contracts usually span a year at a time and if your page views explode enough you can make much more money eventually – About.com claims some of their guides make as much as $100,000 a year.

As a freelance opportunity, About.com borders on being a part time job more than anything. You must apply to work with them, complete a 2 week prep course and write sample materials. However, if you get chosen (they usually have around 30-50 open topics at any given time) you can essentially cover half of your monthly workload with a single job – a nice touch of security in the frantic life of a freelance writer.